Technology In Marketing Blog

Just read a great article about Kevin Kimberlin who helped fund some pretty amazing technologies. Check out his site at http://www.kevinkimberlin.com. Definitely worth a look!

Owning your name in the search space is of growing importance. Reputation management is essential whether your are the head of a Fortune 500 or just an average Joe. Recently, I googled myself, to see what I could dig up and what do you know a court record for a gore violation showed up in the top 10 results on Google. I fail to see how my driving record is worthwhile news these days? So, I decided to fight back by starting a blogger account in my name Morgan Chemij and linking to it from this blog. With any luck, both of these results will get picked up and I will have successfully pushed the traffic ticket result onto the second page!

(BTW a “gore violation” is crossing over the solid white line when you cut over to exist the highway too late, very expensive offense!)

It constantly amazes me how shows from my childhood have started to resurface on TV and online. Of the many shows of yesteryear, none tickle my soul as much as BG has in the three years since it returned to prime time.

Almost as impressive as the show itself is the variety of sites that have popped up honoring this time honored classic. In particular, the coverage I have seen in the Battlestar Galactica section of UGO resonates in my mind as second to none.

In addition to some great pics, trivia, interviews and more some of the most recent news to come from the fourth quadrant has been in the form of a new Battlestar Galactica Season 3 DVD review. This DVD has it all, the deleted scenes alone make it worth the purchase. Best of all, the season 3 set is being released just prior to the launch of season four. So, if you are all about BG, now is the time to catch up and see what all the fuss is about!

There are two different schools of thought in regards to increasing online visibility these days.  A) Buy It or B) Optimize for It, Which one works best?  That is where it gets tricky, a quick uptake in traffic can simply be bought and will allow for great visibility quickly.  Ultimately however, over the course of a year, money would be better spent on B) SEO.

A great example can be seen in two small New Jersey remodeling sites  Fentell.com and FentellRemodeling.com each of which has taken local to a whole new level.   It appears as though the decision makers and Fentell really understand the renovations and home additions market in New Jersey and how to address their audience appropriately.   A brief glance at their sitemap reveals the creation of a variety of local level pages that are built not just around Cherry Hill Remodeling but also local level pages around New Homes In Cherry Hill.

The results seem to speak for the effectiveness of local search.  A glance at high level terms like south Jersey remodeling as well as niche terms like Haddon Heights Bathroom Remodeling both show some great visibility within Google.  The end-end is local search works, it drives highly qualified traffic and offers a great opportunity for any company with a brick & mortar presence.

As technology changes so does marketing. Perhaps nowhere is this more apparent than in the online space where we have seen a variety of new distribution portals appear online. From YouTube videos to Facebook apps, how marketers connect with their consumers has taken on a new light. Aside from the mainstream giants, new companies specializing in corporate communication videos have sprung to life with HD quality video and profiles of some of the countries largest companies. Although there have been a few new entrants into the marketplace, upstarts like COWtv are taking things to the next level. In addition to having some best of breed videos available for viewing, they offer a multitude of distribution options, integrated news feeds, a rating system, viewer comments and other ingenious options. If you have some downtime, I would implore you to check it out at http://www.cow-tv.com

For yet a third straight season, the mindless fun continues on NBC’s hit show Deal or No Deal. The widespread success of the show truly leaves me wondering what it is that we find so captivating? Perhaps it is Howie’s one liners? Perhaps it is the interesting contestants? Or maybe, just maybe, it is models?

Ah yes, the Deal or No Deal models, without them what would the show be? Picture if you will for a moment the show without the models…….ok, visualization over. As you can see the show without the models would be no show at all. In fact the Deal or No Deal models are now slowly taking their talents from the offline world into the online world via the creative talents of NBC and consumers alike. In addition, you can find an amazing collection of videos on YouTube featuring each of the models. Ahh yes for those who still favor still lives, it easy amazing simple to find deal or no deal model pics using image search available on Google, Yahoo and other leading engines.

So if you want to know more about the amazing models that make the show, they are just a short mouse click away.

Recently Chevrolet has announce the creation of their first hybrid sports coupe named the Chevy Volt. This new electric hybrid is rumored to debut in 2010 for between $30-$35k. The car is designed to deliver 640 miles on a full tank and operate in a highly green fashion. A few interesting Chevy Volt Sites have popped up in the ensuing weeks each with a unique collection of pictures, videos and more. I would highly encourage that you take a moment to check it out as it represents a unique step forward for American automobile manufacturers.

With the web changing every day and consumers changing how they interact online, it is now more important than ever that we take heed of technology popping up around us and how to leverage it appropriately. Whether it is creating a Facebook profile for your product, distributing a branded widget or simply spreading the word via an sms program. the world of marketing has changed forever and is likely to stay in flux for the foreseeable future. If you have a vested interest in learning more about the various applications of technology in marketing, let me direct you to Mark Taylor’s blog at Technologyinmarketing.com. Mark is a true visionary in the field and has a real grasp on all things web 2.0 and dare I say an visionary for all things to be 3.0