Affiliate marketing is a term to the Internet marketing field and describes, in principle, nothing more than advertising for a product or service on a commission basis. It knows every one of the door-the newspaper or vacuum cleaner salesmen rings and wants to sell us something. That he is not on his own account, but gives contracts to a businessman. For the fulfillment of these agreements is the entrepreneur alone. The representative has nothing to do, he has no legal relationship to the customer.
Also huge companies like VW are using affiliate markting to promote the new golf 5.
Legally no different, but almost anything is modified in the insurance field: Here, the representatives often also the customer service inne, ie They are for contract changes and even for receiving the message or damage settlement of damages. With its original function as a representative has nothing to do.
The affiliate is also a self-employed, which is a product or service of an entrepreneur (Merchant) applies. This he can use a variety of instruments, such as Banner advertising, contextual advertising, search engine advertising, as well as email. (The latter are, of course, the laws regarding unsolicited commercial e-mails (spam).) It is important to know that the affiliate that activity not only on their own account, but also to carry out their own risk. He is an entrepreneur of remittances only bound, as long as they are the embodiment of his activity is not specifically prescribe. Thus, the entrepreneur, Merchant, for example, that its Affiliates may not send spam advertising, and what resources they can not use. Precise instructions on the type and design of advertising are not permitted. The general instructions are appropriate and useful, however, because the Merchant partly for misconduct siner Affiliates liable.
The Merchant also pays a commission to the affiliate. There are several models:
Pay-per-click: There is only a “click” - the mouse click on an advertising media and the related visit to the customers on the Web site of the Merchants conveys. They do Visits course taken by the customer, so by deliberate clicking on an advertising medium, eg: A banner or text link. Definitely prohibited automatic redirects. Often, a flat-rate fee in the amount of 5 to 50 cents per click agreed.
Pay-per-Sale does it mean when the merchant only paid for completed orders. So the customer buys on the site of the entrepreneur a product or a service, he is entitled to, then the affiliate receives a proportional payment.
Per-per-Lead means the payroll form, in which an interaction of the customer pays, for example, If the customer an e-mail to register to participate in a raffle or information about a specific product requests.
Often, these models also combined.
Such a settlement model is a total “Partner Program”. A partner program consists of an affiliate and a merchant. In recent years, various partner networks established. These are companies that bundle Merchants. The advantages are obvious:
The affiliate must not be more different at Merchants subscribe to mediation with them to make contracts, but to register with a network sufficient. He must also have no longer have control over many different contracts with different terms and conditions, but he always includes a standard contract. Also on the affiliate networks and the technical implementation of the Supporr, that the care of Affiliates. The affiliate has achieved a contact person
An affiliate can be so easily so-called product overview pages. These reports was a network affiliate, and created a Web site on which he konkurierende Products describes and compares in detail. Thus, it offers a real added value for the customer, which would like to inform about the products. Of course, the products on the affiliate network according expanding, while a click, Lead or Sale of the affiliate receives a commission. (This takes into account only the affiliate products on the affiliate network can be advertised, but this was his subjectivity as a marketing effect.) This product comparisons, for example, In telephone and mobile sector established.
Some webdesign blogs have special categories for affliate marketing, where you can find more informations about that topic.